Charitable Initiatives
Guttman Initiatives Embraces Cause Marketing to Promote Social Change
Cause Marketing is a business strategy that emerged and matured throughout the last two decades. Guttman Initiatives’ leadership has actively participated in the development and evolution of this unique business model to bring together the collaboration between the private and public sectors. As a result, more and more businesses and charities are leveraging this powerful marketing tool to help non-profits realize their goals via the financial resources of a business or industry
Guttman Initiatives is revolutionizing Cause Marketing with two powerful business strategies:
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Industry Integrated Charitable Initiatives™
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This business strategy brings together an industry to jointly invest in the creation of an industry-wide product or opportunity that will ensure on-going charitable funds while creating important benefits for the industry.
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Industry Integrated Social Responsibility™
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This business strategy unites an industry in support of an important social cause by leveraging an industry’s combined assets (ie, funding, corporate and human resources).
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