“Industry Integrated Social Initiatives Responsibility”™

While corporations can be a great source to address social problems, the collective power of an industry is even more powerful. Leveraging combined assets including funding, corporate resources and human resources ensures a much more significant and measurable impact. Stakeholders including stockholders, customers, employees, the community, the nation and the world have everything to gain from this most powerful form of social responsibility.

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Attributes of “Industry Integrated Social Responsibility Initiatives”™

There are eight significant attributes of “Industry Integrated Social Responsibility Initiatives”™:

    • Uniting an industry in support of a cause
    • Efectiveness –  The structure of such industry collaboration does not promote competitive advantage. Therefore, the design of such an initiative diminishes the appearance of corporate promotion or lobbying.
    • Advanced progressive social policy – An industry coming together around a common area of concern signals advanced progressive social policy.
    • Partnerships evolve – Such an initiative is supported by world leaders and experts in the particular area of social interest. Partnerships can evolve for an industry that otherwise would be unlikely.
    • Additional funds raised – Joining together ensures more funds will be raised.
    • Goals are transparent – The initiative goals are transparent to the public and of pure intent.
    • No competitive advantage – Working together as an industry with industry collaboration does not promote competitive advantage for any one company within the industry.
    • No corporate marketing – Support of the initiative does not imply corporate advocacy for one corporation, the direct appearance of corporate promotion or corporate lobbying.

Through “Industry Integrated Initiatives”™ one industry truly can make a world of difference.