The AmberWatch Mobile Initiative was an Industry Integrated Charitable Initiative™ conceived and initiated by Guttman Initiatives, which united all major US wireless carriers behind advancing new technologies for child abduction prevention, while funding a foundation dedicated to improving child safety comprehensively.
Wireless Industry Addresses Child Safety
In 2007/2008, the Guttman Initiatives embarked on and effort to bring together the leaders of the mobile industry to collaboratively address an important social issue: safeguarding children from abduction.
From the start, Guttman Initiatives’ vision of this unique collaboration was to build and implement an industry-wide product that would be available through all participating mobile carriers. Sale of the AmberWatch Mobile application and the monthly service fees would mutually benefit the carriers and the charity in a multitude of opportunities:
For the industry
Unique model of industry-wide collaboration to create and demonstrate benefits of new technology
Unified message of charitable goodwill
Public awareness of corporate social participation
Revenue sharing relationship
For the charity
Source of dependable revenue
Use of new technology to address a social issue
Generate increased public awareness
This Guttman Initiative led charitable initiative helped the wireless industry forge new relationships with various government agencies, raise public awareness on the many benefits of wireless technology, and identified the industry with philanthropy. All achieved by industry-wide collaboration.
Improving child safety through the introduction of new technologies and to expand funding for free-to-the-public educational and instructional resources.
Paul Jacobs, Chairman of the Board, CEO
Steven Altman, President
Peggy Johnson, Executive VP, Americas and India Qualcomm, Inc.
Mitch Oliver, VP, Ecosystem Development.
Martin Kropat, Product Manager
Flora Lavandoski, Staff Program Manager
Tasso Roumeliotis, CEO
Joel Grossman, VP, Marketing, Product management
Scott Hotes, CTO, VP, Engineering
Jim Smolen , VP, Strategic Alliances
Michael Nyman, CEO, PMK-BMC
“A collaboration of this kind has never happened in this industry before” Paul E. Jacobs, QualComm CEO