AmberWatch Mobile

The AmberWatch Mobile Initiative was an Industry Integrated Charitable Initiative™ conceived and initiated by Guttman Initiatives, which united all major US wireless carriers behind advancing new technologies for child abduction prevention, while funding a foundation dedicated to improving child safety comprehensively.

Wireless Industry Addresses Child Safety

In 2007/2008, the Guttman Initiatives embarked on and effort to bring together the leaders of the mobile industry to collaboratively address an important social issue: safeguarding children from abduction.

From the start, Guttman Initiatives’ vision of this unique collaboration was to build and implement an industry-wide product that would be available through all participating mobile carriers. Sale of the AmberWatch Mobile application and the monthly service fees would mutually benefit the carriers and the charity in a multitude of opportunities:

For the industry

  • Unique model of industry-wide collaboration to create and demonstrate benefits of new technology
  • Unified message of charitable goodwill
  • Public awareness of corporate social participation
  • Revenue sharing relationship

For the charity

  • Source of dependable revenue
  • Use of new technology to address a social issue
  • Generate increased public awareness

This Guttman Initiative led charitable initiative helped the wireless industry forge new relationships with various government agencies, raise public awareness on the many benefits of wireless technology, and identified the industry with philanthropy. All achieved by industry-wide collaboration.

Our Commitment

Improving child safety through the introduction of new technologies and to expand funding for free-to-the-public educational and instructional resources.

Strategic Partners

  • Paul Jacobs, Chairman of the Board, CEO
  • Steven Altman, President
  • Peggy Johnson, Executive VP, Americas and India Qualcomm, Inc.
  • Mitch Oliver, VP, Ecosystem Development.
  • Martin Kropat, Product Manager
  • Flora Lavandoski, Staff Program Manager

Wave Market

  • Tasso Roumeliotis, CEO
  • Joel Grossman, VP, Marketing, Product management
  • Scott Hotes, CTO, VP, Engineering
  • Jim Smolen , VP, Strategic Alliances


  • Michael Nyman, CEO, PMK-BMC

Mobile Carriers

  • Alltel
  • AT&T
  • Sprint
  • T-Mobile
  • Verizon

“A collaboration of this kind has never happened in this industry before” Paul E. Jacobs, QualComm CEO

Paul E. Jacobs,
QualComm CEO